How We Grew Our Social Media Accounts and Started Working with Big Brands
Growing a social media presence from scratch can seem like an uphill battle, but with the right strategy and dedication, it’s absolutely achievable. At Seaustravl, we started with a passion for travel and adventure, and over time, we’ve built a thriving community of over 100,000 followers across our platforms. This journey has not only allowed us to connect with like-minded people who share our love for exploring Australia but has also opened doors to collaborations with some of Australia’s biggest outdoor brands. Here’s how we did it—and how you can too!
1. Finding Our Niche and Owning It
When we first began our journey, we knew we had to find a niche that resonated with both our interests and potential followers. For us, that was all about exploring Australia’s great outdoors—camping, road trips, off-the-beaten-path adventures, and everything in between. By focusing on this specific niche, we attracted an audience that genuinely cared about our content. If you’re looking to grow your social media, it’s crucial to identify your unique angle. Start by thinking about what sets you apart and double down on that. Learn more about refining your niche here.
2. Consistency is Key
Consistency was one of the most critical factors in our growth. We set a schedule and stuck to it, posting regularly across all our platforms. Whether it was sharing our latest camping spot on Instagram or posting a travel tip video on TikTok, we made sure our followers knew when to expect new content. Consistent posting not only keeps your current audience engaged but also helps with social media algorithms, making your content more likely to be seen by new eyes. If you’re ready to develop a content plan that works, we can help with that.
3. Engaging with Our Community
Building a social media following isn’t just about pushing out content; it’s about creating a community. From day one, we made it a point to engage with our followers. This meant replying to comments, asking questions in our posts, and even sharing content from our followers. The more we interacted, the more our community grew. And a strong community is incredibly valuable—it’s what makes people keep coming back to your page. Discover more about building an engaged community.
4. Leveraging the Power of Visual Storytelling
Our audience loves beautiful, inspiring content, so we made sure our visuals were always on point. We invested in quality cameras and took the time to learn basic photography and videography skills. But it wasn’t just about pretty pictures; it was about telling a story with each post—whether it was capturing the sunrise over a remote campsite or the excitement of setting up a rooftop tent in the rain. Storytelling through visuals creates an emotional connection that makes your content memorable. If you’re looking to up your visual storytelling game, check out our tips.
5. Jumping on Trends (But Making Them Our Own)
While we always stayed true to our niche, we also kept an eye on social media trends. Whether it was a trending audio clip on Instagram Reels or a popular challenge on TikTok, we found creative ways to put our own spin on these trends. This approach allowed us to stay relevant and reach wider audiences while maintaining our unique voice and style. It's all about finding the balance between being current and staying authentic. Find out how to make trends work for you.
6. Partnering with Big Brands
One of the most exciting milestones in our journey was when we started to get noticed by big brands like Anaconda and ARB. These partnerships didn’t happen overnight—they were a result of our consistent efforts to create high-quality, engaging content that resonated with our audience. Brands want to work with creators who have a genuine connection with their followers, and our engagement metrics proved we had just that. If you’re looking to attract brand partnerships, it’s crucial to build a strong, engaged following first. Learn more about how we can help you achieve this.
7. Using Analytics to Guide Our Strategy
Data is everything. From the beginning, we used analytics to understand what was working and what wasn’t. We tracked which posts got the most engagement, what times of day our audience was most active, and which types of content performed best. This data-driven approach allowed us to refine our strategy over time, focusing more on what resonated with our audience and less on what didn’t. If you’re not already using analytics to guide your strategy, we can help you get started.
8. Being Open to Change and Learning
The social media landscape is always evolving, and what worked last year—or even last month—might not work today. We made it a point to stay informed about the latest trends, tools, and best practices in the industry. We were open to experimenting with new content formats, platforms, and strategies. This willingness to adapt and learn is what kept us ahead of the curve and allowed us to continue growing. Find out how you can stay on top of social media trends.
9. Monetising Our Content
With a growing audience and increased engagement, we began to monetise our content through brand partnerships, sponsored posts, and affiliate marketing. We were careful to only partner with brands that aligned with our values and our audience's interests, ensuring that our content remained authentic and credible. Monetisation is a natural progression for any growing social media account, but it’s essential to approach it strategically. Learn more about how to monetise your content effectively.
10. Staying Passionate and Having Fun
Finally, none of this would have been possible without our genuine passion for travel and adventure. At the end of the day, we’re doing what we love, and that passion shines through in our content. Having fun with your content creation is key because if you enjoy what you’re doing, your audience will too. Remember, your passion is contagious—so let it shine!
Ready to Grow Your Social Media?
Whether you’re just starting or looking to take your social media to the next level, we’re here to help. Visit Seaustravl Marketing to discover more tips, strategies, and services to help you build your brand, grow your audience, and start making money from your passion.
